#43: Proper Business Focus: Customer Retention instead of Customer Acquisition

Description: 

The biggest problem facing businesses today comes from the fact that they spend too much time, effort, money, and energy focused on acquiring new customers, instead of focusing on delighting and retaining their existing customers.

Bio: 

Joey Coleman helps companies keep their customers. An award-winning speaker, he works with organizations around the world ranging from small startups to major brands such as Volkswagen Australia, Zappos, and Whirlpool. His First 100 Days® methodology fuels the remarkable experiences his clients deliver and dramatically improves their profits. His Wall Street Journal #2 best-selling book, Never Lose a Customer Again, offers strategies and tactics for turning one-time purchasers into lifelong customers.

Links: 

 LinkedIn: https://www.linkedin.com/in/joeycoleman1/

Website: https://joeycoleman.com/

Twitter: https://twitter.com/thejoeycoleman