Episode 4 - Tina Marie Talks With Kate Elfatah of HoM Consulting on Marketing Your Virtual Event
Tina Marie Talks With Kate Elfatah of HoM Consulting on Marketing Your Virtual Event.
Kate Elfatah is the founder of HoM Consulting, a successful digital marketing company. Kate has 10+ years of B2B and B2C digital and traditional marketing experience. She has assisted businesses around the world to navigate the ever-changing social media landscape. Using her extensive knowledge of technology along with her flair for getting creative, she continues to share her expertise with businesses needing new strategies. Kate has the ability to speak easily and confidently with her clients and has allowed her to create effective workshops and training classes.
Kate also is a producer and has experience in experiential gifting lounges, media junkets, and high-profile industry panels for celebrities. This includes those in the media and film industries during the Sundance Film Festival and Cannes Film Festival, which are prominent and globally recognized events.
Check out Kate’s new Podcast, Eight by Kate. Each week, with her cohost Annabella Estrada, they share 8 specific topics, from tips and tools to the latest and greatest in the digital marketing arena. Listeners will walk away each week with the information they can implement or use in their daily small business marketing.
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Tina Marie (00:59):
Hello everybody. And welcome to the show. I'm teen receipts here, and we get to meet and dive into the wisdom of another beautiful soul. In fact, this person happens to be a dear friend, and she's one of my secret weapons. So at the risk of everybody knowing about Kate, I brought her on the podcast today. So let me tell you a little bit about Kate alpha. She is the founder of H O M consulting and HOEM consulting is a successful global visual marketing firm, where she helps businesses and individuals move in and completely danced in the social marketing and the digital marketing realm, which, you know, completely changes. It seems day to day. So what I love about Kate and her team is that they're on top of it and there isn't anything that I've ever stumped her with. And if she doesn't know, she goes and figures it out really quickly and lets me know, wouldn't you love to have somebody like that in your pocket.
Tina Marie (01:59):
So today we're going to be diving into her wisdom about digital marketing and specifically moving from a live event scenario for your business to digital, which I'm going to actually be listening because Kate and I have not had this conversation directly, even though we need to. And I had lots of live events every year and now I'm having to move digital. So you and I are going to be learning together. Cause I know that Kate's going to share some wisdom that she hasn't even imparted to me yet, which I love. So Kate, thank you so much for being on the show today. Thank you for having me. I'm honored. I have been excited, just excited about this. Cause I love our chats all the time. We could probably talk all day long. , and so, you know, it's like weird, like what, just when you connect with someone like even just outside of businesses, it's like, Oh, she gets me.
Tina Marie (02:50):
It's always fun. Yeah. And it's something that I really love about you. , I'm going to get emotional is that you're so sincere and you're real, you know, I've been in the digital marketing realm for poor God over 20 years. And you know, I I've experienced some people that seem to be inauthentic or they're in it for the tape. And what I love about your way of being and your honesty and your authenticity is that you shoot straight from the hip. You're like, this is what you need to do. No, you don't need to do that. And you keep me focused on what my high priorities are, which sometimes I'm squirrel effect here because things have fun passion, you know, as a creator and you say, let's do this first and you reel me in, in a beautiful way, as opposed to saying, sure, we can do that. I'll take your money. And so I love your way of being and, and on top of that, the sassiness is just so cool.
Kate (03:45):
Never been told that no, you know what? I think the only way that you can be a successful business owner is by being authentic, you know, and some of those other, , tactics may work for a period of time, but th they don't have longevity. So you got to keep it real all the time. And some people love me for it. Some people don't, but I will, you know, at the end of the day, I always say, I'm here for your business. So if sometimes some, you know, something stings and I have to tell you, then it's going to sting. But at the end of the day, it's for the best.
Tina Marie (04:21):
I love that. And you're right. I mean, it's not like I can get off of one of our calls and go, it. You know, like, like I'm mad about it. I'm like grateful for it's like, yeah, she's right. Okay, cool. You know, I've got you in my corner and thank you for that. So today we're talking to our audiences about moving from what we knew as live events and pack in the seats, you know, and making the, you know, having people understand our brand or messaging or products or services and serving in that way. And now we're needing to move to digital. So what is it that, you know, you tell your clients whenever they're taking that leap of faith, if they've never done it before,
Kate (05:01):
Suck it up. I'm going to, I'm going to be honest with you because, and you know what, it's such a times uncomfortable because the dynamic of live versus virtual is completely different. And I'll, I'll give you an example. I know myself when I'm with you and we're jamming and talking about stuff, it, at times it's a different dynamic, you know, then a virtual, but it can be done because now we've been forced to do it. So now we have a better understanding of it. So, , going live to digital has to happen. And I think it's a good thing that it's happened. And I even think when this is all over, because it's all will be over, we will go back to live events. But I think you're going to have a lot of people that will stay here in the digital world, , because it's convenient for them.
Tina Marie (05:58):
Yeah. And yeah, from a cost standpoint, , and participation, you know, I could be in my jammies and, and attend an event, right. So, , let's talk about one angle, which is the business owner, the person who has a brand who has a message that they want to connect with an audience, their avatar audience, and they've never done a virtual event. They they've heard of zoom. Of course, we, I think it's now part of our lingo across the globe, and they've never really done it. Where would you have them start to feel comfortable and understand the efficacy of video presentations?
Kate (06:35):
The first thing that they want to do is determine what the strategy is. And I'll tell you that, , a lot of people initially what I go in and say, Hey, I want to make a ton of money and I can do it digitally. And I can have these events and charge people. It's really, really hard to do that. So what I always tell people is find what the strategy is. Are you doing a free event or is it a paid event? And then based off of that decision, it really determines how you're going to market it. You may think it may look the same, but it doesn't because when you're asking people for money, we all know it always looks different. So start there,
Tina Marie (07:13):
You know, the value they're going to get. And would you suggest that people start with free events? I mean, I know some, some business owners that they are so okay with Instagram lives and Facebook lives and they're in front of the camera all the time, almost they grew up with it. Right. And then there are those other business owners that are like, Hey, you know, I'll just wait for my clients to come to me now. , I don't really want to get in front of a camera that, I mean, totally camera shy and digital shy. Let's talk to the digital shy ones. , they're listening to this, so their, their audio, okay. They're listening to audio, but they haven't really gotten in front of the camera. What are those things that they must understand for this Vistage connection to happen with their clients?
Kate (08:01):
Well, again, you got to suck it up and you got to learn tactics and ways that you can present yourself. Now, there's also the option of, if you have a team leverage your team, you know, like I actually work with a couple of clients where, you know, they've tried to do video and I'm like, Oh, please never do that again. And I'm like, it's just not your thing, you know? , but they have a great team. So I'm like, Hey, why don't we leverage, you know, Jenny and see what she can do. So, you know, I also think the first time, if you've never done it before, the best way to kind of get your feet wet is to partner with someone. So if you can come up, so you're doing two things. One is, you're not alone talking at a camera. You know what I'm saying?
Kate (08:48):
Or within a zoom event with a bunch of people that you may not know, which may make you feel uncomfortable, find somebody that's been it possibly that you can partner with first to do a, you know, combined virtual event. , it's also a great co-marketing tactic. So you are not only leveraging your own fans and followers, but you can then leverage their fans and followers to get more on in the seats. , so, you know, uh, start off that way, if you're super uncomfortable, there's also ways that you can do webinars where you can prerecord there's, , platforms out there outside of zoom, where you can actually record the stuff and have it edited so that it's presented the right way that you want it to be presented. , and then you could have your PowerPoint presentation, so it's not always you. So that's also a great option is that if you're super uncomfortable with just being on camera, then that may also be an option is like have more PowerPoints or presentation to, , , to your, uh, video.
Tina Marie (09:53):
Right. And people that I love that because the first time I learned to swim, I went in with somebody else. So it's just a great way to do it. Thanks for that advice. It's beautiful live events. , the ones I was producing tended to be, yeah, you'd either get a ticket or they know it's going to be an extensive time. They're together. Like an hour was a short amount of time in a live event. If they're going to take the time to travel to something and get there, there were wanting two, three, maybe more hours of content. How does that now transfer into a digital digestion of the same content for, for video online?
Kate (10:32):
Again, if it's free, you're not going to want to have a couple hour thing, right? You're want to kind of just give them the lay of the land and, , give them some valuable information that they want to come and watch you. I always tell people 45 minutes an hour is even pushing it today. A lot of people are also being bombarded by so many options. So if you can give them the quicker content or the quicker option. Now, when you're talking about big national conventions that are now, you know, Tony Robbins made his virtual this year, which I know that you attended. So those sorts of things, you know, I mean, look, he's got a team of people behind him. That's curating all that content. You know, so for the small business owner, that's not realistic. I mean, Sundance film festival, which I go to every year is not happening in January in park city. It's going to be all digital and online, and it's going to actually be across the United States with different theaters and stuff in different cities. , so, you know, there's strategic ways with these larger events that you can put that on and still have the same value. And is it going to be the same price ticket? No, you know, I mean, it's, it's hard to get the same value of that, that ticket price, , unless you're like giving away recordings and things like that.
Tina Marie (11:45):
And that's a great point because I've seen that. I mean, even Tony's price tag, I mean, I, I opted in at the $500 ticket, there were other ticket that would give a future meet in the seat of a live event, you know, so you have today's investment in a digital or virtual conference apply as a discount or toward another seat in the future, which I love that option, you know, it's great. Cause we don't know when we're going to get to be back together and like a stadium or a hotel conference room and things of that nature. And it's, it's hard. I mean, I I'd love to get back together with a lot of my clients and things of that nature. It's just there's risks. Right. So I've also seen where people are doing series, like they'll, you'll sign in for something and you get a dose, so to speak, , uh, 15, 20 minutes here and then it'll be a series of information that gets doled out over a week, two weeks or more. And so have you seen that also be something for, , the virtual stage now?
Kate (12:48):
Yeah. I mean, absolutely. If you can give, , content and nuggets for people to, to swallow that, I always encourage that. So let's just say, I mean, I'll be talking about this later today, too, about just video content in general. , whether it be on an event or not, but if you're doing something that's, you know, super long or you have a lot, or if there's a way that you can build it out to be a series, then obviously that person's going to find more value soon you can charge a higher ticket price for that. So if it's like, you know, every Monday for six weeks, you're going to hop on and you're going to be a part of this series, you can then obviously add more value to that, , that event strategy and, and charge more for that. , so anything that can help that dollar ticket price go up with a virtual event is always great as well. , you know, so yeah, that's kind of where I would go with that. Encourage it greatly encouraged series, but make them impactful. Like, cause some people drag the series out and I'm like, you're repeating yourself.
Tina Marie (13:53):
Yeah. You've got to really look at your content and curate and make it very valuable for people's time. You know, that's what I've learned is that people's time is highly valued now because one we've been able to work from home. And so it's changed this dynamic of where my core values as a person with myself, with my clients, with my, my, my family. And we've gotten this chance, which has been beautiful to reestablish what's most important to us. And if I'm going to listen to somebody's content, I mean, I get, and you do too. I'm sure everyone's hobby can say this. I get probably, I don't know anywhere from 25 to 30 6:00 AM inputs into my email box in the morning. And there's a couple that I'm going to listen to. I'll flag them and go, I'll listen to it later. I may not have the time right now, but I know that their content is going to be valuable to me.
Tina Marie (14:45):
And I want to hear it. They've also done it in a way where it's a five, maybe nine chunk. And so I don't feel like I'm investing a whole lot. And if it goes past that, sometimes I just hang up. I'm like, no, I'm not going to do that. So we've, we've become reconditioned in a whole new way of digesting information. And I know your team helps your clients do this. In fact, if you're just now joining us or, or have forgotten who we're talking about today or talking with today, we have the beautiful Kate alpha. She is the founder of HOEM consulting a digital marketing company that helps you surmount the digital age and stay at that beautiful growing edge of it. And it's always growing. So you do not need to worry about it or think that, you know, you've got to master this, stay masterful of your own business, your own services, your own products, connecting with your clients, be that for your business and allow a team that is specialized in social media and digital marketing and event production online and even event production and promotion. Whenever we do get back to, you know, doing things in person, have someone in your back pocket who specializes in that and keeps you focused on who and what you are. So Kate's part of my team. We love her every time any one of my team needs to reach out to Kate. It's just a breath of fresh air. We know that your wisdom is going to be succinct and in our minds, and we're going to be able to run with that. So thank you again.
Tina Marie (16:10):
Okay, cool. Yeah, I have some, I wanted to let our listeners also know your URL. H O M consulting.com. That's H as in happy O M consulting.com and you have a podcast which is eight by Kate and recently launched that. So tell us what we can expect on your podcast with eight by cage.
Kate (16:33):
Well, you know, I've been listening to podcasts forever and I am an avid podcast listener. So when I was approached to start the podcast that I really need to do this, you know, you really need to do this. You can only touch so many people today. And this kind of gave us a little bit further reach, and I'm sure that's the reason why you do one as well. , but I really want it to make sure that it was not, , just a bunch of fluff. So we came up with the strategy of eight by Cate, which means every single episode, you're going to walk away with eight things, whether you can implement them or use them. , we have different segments. We have an enter the entrepreneur segment where we'll be talking with entrepreneurs every month and obviously you're invited. , and we also have, , enter the expert where we talked to experts also in the field of marketing and PR they can share their wisdom. , so the idea behind it is to share tips, tools, and trends in the digital marketing, marketing NPR world.
Tina Marie (17:35):
That's awesome. Thank you. And it's digestible and we need that, , in a way that we can, you know, I have the books, I have books from a lot of the leading marketers. I don't read them. I mean, like I collect them and, , I'd love to think that one day I can sit down and read them. The truth is I digest information on the go. I digest it whenever I'm in my car or whenever I'm commuting, I digest it on my breaks, my lunch break, I'm digesting information and I'll do it on my, you know, 90 minute I have two 90 minute sessions per week for my business that I grow my business through. And, but other than that, yeah, the books are great. Audible has become my best buddy. And so have podcasts. So let's jump into that for a little bit. Sure. The business owner that does not know about podcasting, hasn't dove into that because it's another way to get your information out there. If you were doing live events and you are sharing your wisdom on a stage there, now they could do that and grow their list, their efficacy through podcasting. Would you advise that for the majority of people out there,
Kate (18:42):
You know, podcasting may sound easy, but it's not. So what I would say is if you're a new business starting out, I would not suggest a podcast. If you are a longstanding business and you have some years behind you where you're very versed in subject matter that it would be easy or you're super popular. And you know, a lot of cool people, those would be the two, but it's, it's, you know, it's really difficult to curate that much, especially if you're doing it on a weekly basis. Now, if you're doing on a monthly basis, maybe, , but podcasting is a great tool that a business owner can leverage two ways. One, yes, you could go and do your own podcast. , or two, you can find ways where you can go on podcasts. So I would also suggest, don't start thinking about doing podcasts if you've never done one.
Kate (19:38):
So first experience one, right? Right. Meaning been on one. Right? So if you haven't, , you know, reach out to, , other podcasts from a PR perspective, get yourself a one-sheeter together. , do other video content is super, really important to show that podcast or that you know how to do this. I mean, that's what I look for. I want to people on my podcast that are going to really rocket and be, you know, , one have a knowledge base that I can, you know, easily draw from and to trust is super important. And you don't want to just have that. You want to vet everybody. , and, but that's the same thing I would vet you. So in vetting, you, I'm going to look at what are you doing on your social? You know, how experienced are you? , in speaking in public, if you've never, you know, spoken public, that's another thing. So, you know, shiny that, that little diamond of, , public speaking and get on some podcasts. And, and literally if you've reached out to podcasters and you pitch, cause that's another thing, make sure you always pitch them an idea. Don't just say how wonderful, wonderful you are. You want to say, Hey, I have this. I think I'd be a good ad. I could talk about a, B and C. Right?
Tina Marie (20:57):
I love that. Thank you. Because you dropped a word that you and I are very familiar with. You know, I've been on radio, I've been on radio for five years in the public for and then on TV. So we understand what a one sheet is. Not everybody might. And so if you want to know all these buzz words, you can always reach out to Kate, go to H M consulting. And in finder, Kate, you offer a three 30 minute chat with yourself and there's a link on your website for them to sign up for that. Right?
Kate (21:22):
Yup. Yup. Pop up and dive into all, always do more than 30 minutes, by the way, don't tell anyone, what do you get a little special for bonfire people.
Tina Marie (21:37):
, you mentioned one sheet and it's also known as a press sheet. So I am a podcast on whenever I was on radio, my production crew, they, we needed that. So you're right. You need to present yourself in a way where, where people say, okay, I get it. I see how you fit. And I can now know what topic that we're going to title our show with and then what questions I could ask. And it looks very professional. So you don't just jp in and call somebody and go, I am cool. You let me get on your podcast. It needs to be curated, right?
Kate (22:05):
Yeah. And you know what, and eventually when you do a couple of them, people will start reaching out to you. So
Tina Marie (22:11):
Get, , press people that reach out to me for my prior radio show for holistic living. I get, uh, I still get, , books in the mail. So I'm still on less. And that show has not been live for 10 years. So it's still out there.
Kate (22:28):
You're on a list somewhere two
Tina Marie (22:31):
Months, aren't we all we're on lists. We're on lists. So the mind of the, you know, as a smary, and then we're going to jp into one of my favorite things with Kate is technology. I want to hear about your like fun stuff, because you always like bring new things to me. And I'm like, Ooh, I love technology. But as a smary right now on the show we want to tell you is you're, you're a small business owner or you're starting out, you've got a passion, you've got a message. You've got a service, you've got a product, live events are cool. However, we must even when live events come back. I mean, honestly, we must find that courage and the efficacy to present ourselves our message, our brand, our business in a digital format. Yeah.
Kate (23:15):
Yes, yes. It's, it's, you know, , if you are a small business owner, there is no way around not getting personal and the world we live in today with social media. It's, you know, there's no more yellow pages. People, you know, people are asking people, Hey, do you know someone that does this? And a lot of times the first thing they're doing is they're going to check you out on social and see who you are. , and they to see your reviews, they want to see, you know, what you're doing. , I'm not saying, you know, every business must be there cause there's a lot of people that come to us and they have a business and I'm like, I don't think it really needs that much of a presence. I think, you know, because of what you're doing. I don't think it's your high priority, invest in Google ads. You know what I mean?
Tina Marie (24:04):
Just to help me understand what kind of business would that fit for.
Kate (24:08):
Oh, you know, like a funeral home. I mean, you want to pray, you want to be there, but I'm not saying you need to be posting content every day, you know? , so there's, yeah. There's some businesses that, , or also, uh, you know, it's also about the strategy of it. So some businesses may be like that, but it may be, well, we got to take a different strategy when you go on there. , so, so that's where I would say, ,
Tina Marie (24:36):
Do you know, I worked with a funeral home once. It was interesting. Cause the way that we,
Kate (24:39):
What does that not surprise me?
Tina Marie (24:42):
Ha ha uh, the way that we positioned their business strategy to be more found in their community was for them to in doors, family events and creating family memories and understanding how to really know w who, you know, what the dreams of your, your relatives are really about what is what's their dream were the big rocks with a values in your family. And they did that messaging because it was part of their core values as a business as well. And so whenever the families got to that place where they needed their services, obviously that's who they were going to think of because they were pushing the family. It was beautiful. Yeah. So cool technology technology. So what, okay, so the, the technology that people need to move from, uh, live events into digital, what would you say they need to just become acquainted with and understand this is what they're going to use now? Anything?
Kate (25:38):
Well, I mean, the platform itself is really important. And actually we do a talk about a lot of virtual events and how to promote your virtual events. But one of the things I always start off talking about is understanding the technology, whatever technology it is that you use. Now, there's a lot of them that are out there. There's zoom, there's go to meeting the Cisco WebEx, YouTube Facebook live IgG stream yard is the one I was talking about earlier, where you can actually just put content up there and have it play. So there's, there's a lot of different platforms. So the nber one thing you want to do before any live event is have a clear understanding how all the buttons work and what those buttons do. It's like, that would be, it's sort of like me with, with one of those new game controllers for video games. I'm like that old Atari one stick joystick girl, you know, and give me one of those other ones. I'm like, why are there 50 buttons?
Kate (26:30):
Some of them are insane. I don't know, but I don't know what any of them do. I just keep pushing as many as possible something. So it's sort of the same thing. It's like, make sure that you have an understanding of whatever that technology is that using now, the presentation that's super important as well, as far as how you're registering people. , if you're able to record and save the content so that you can repurpose it, which I'm a huge proponent of. , so, you know, understanding it is really, really important. And then understanding then the tools that you're going to use to help market that. So if you're using event bright, if you're using Facebook, if you're using Facebook groups, if you're using IgG, understanding those tools are really important to make a successful event today. Right?
Tina Marie (27:19):
Cause we don't want to do, it's interesting. Each one of the social media platforms has their own feel and way of being. And so, you know, I'm trying to think of an analogy it's like whenever you're at a family event and you know, one of the family members is vegetarian. You don't go up and offer them a chicken. So like you just know, so, you know, LinkedIn, I love making it well. So LinkedIn is business. They, they, it's interesting. I hang out on LinkedIn more now than any of the other social media platforms, because it's also inspirational. It's motivational, it's fun. It's engaging. It's, you know, you know, certain ones we won't mention have become more political and maybe not so fun to be on, but LinkedIn has been fun. And then Pinterest is curating content that looks visual and stimulating from an aesthetic place. And a lot of how to, you know, it's the little short, how do you do it in DIY? And then we've got IgE, which is again, aesthetic. However, it's really authentic. It's letting you see the real inside of people and they, they can dance on that way. And then I just love some of the way people, the ways they put photos together and like, how did you even do that? That's right.
Kate (28:34):
Yeah. Curating the content is important. So, you know, leveraging the knowledge of how to use the platform and then understanding what content fits on that platform. I mean, cause then you have the tick talk and now you have reels that sort of mimics Tik TOK on Instagram. , we haven't, we did, uh, Annabella did a great blog about rails and kind of takes you through a how to on our website. So check it out.
Tina Marie (28:58):
R E E L S is that it Z O Z. Of course there's always different person in there.
Kate (29:05):
, so that's on Instagram now and they also Instagram changed up their whole format and, and their platform to make shopping the major experience right now. So, you know, a lot of influencers are really kind of off about it, but the reality is, you know, change happens and we all get used to it and we move on.
Tina Marie (29:22):
That's true.
Kate (29:26):
So understanding the plot, the technology, and then understanding what content needs to be curated for that platform is really, really important. And video content is good for all.
Tina Marie (29:37):
Okay. And so it's not just a simple cut and paste from one to the other. We would be mindful of how we either title it or engage our audiences on those different social media platforms.
Kate (29:51):
Yeah. I mean, we do a lot of stuff where somebody will send me something and as soon as like myself or Bella will see it it'll will be like, well, that'll be good for stories. You know, like a story and Instagram story, well, I won't put it on your page, but I'll put it on your stories. So it's sorta just something you get used to visually. , but the words matter that you put with your content. So the content is important, but so is that text and those words just as important. So you want to make sure you're creating those pieces as well. You know, creator studio, I'm giving a Trek here, everyone tell me crater studio is Facebook's new platform that allows you to schedule posts. So using crater studio allows you to schedule for both Instagram and Facebook. So when you're scheduling, you can schedule your posts and then schedule your Facebook posts. So there's no more of having to be attached completely to your phone. Facebook has created that, which has been quite successful. , I know for our team, you know, we said, you know, there's other platforms like Hootsuite and all these other things that are out there, but we find that whenever Facebook creates a new tool, they reward you for using it.
Kate (31:03):
So, you know, yeah. Then they're going to be like, Hey, they're using our stuff. So, , but yeah, so that's a really great tool that people should, you know, get to know and understand how to use it has great insights in there as well. So, you know, what's working and what's not working for your business. So, and the reason why I'm telling you all this is because you cannot do a virtual event without understanding how to market it and how to promote it. So understanding that yes, you want to dive in and do these virtual digital events now that you can't do live, but the they're just not going to come. You have to let people know about your event. And often and often it's not field of dreams, right? No,
Tina Marie (31:45):
No, no, build it. And they will come. So let's talk about that. Cause you mentioned, , Eventbrite and that's another platform where you can reach people who are looking for events. And I love how event bright posts, once you're in event, bright tour, they post this is happening on event bright. These were the new things coming out. So they have like their little newsletter. , what does Eventbrite do for people who are wanting to market and publicize their upcoming digital events?
Kate (32:10):
Well, what's so awesome if you are do okay. This is a kind of like a double edged sword here. It's awesome. If you're doing digital events on event bright right now, because they're rewarding and promoting those, it stinks if you're doing live events because of that bright is not promoting them. So saying that right now, it stinks. , but , I was never a huge fan of Eventbrite. I'm going to be honest with you when the pandemic hit and they really just kind of stepped up for small business owners and said, this is all the things that we're going to do for you. I now am. And we encourage the use of it because it also has a great integration with your Facebook page. So you're not replicating efforts. So it's not, time-consing like at once was people can purchase directly from Facebook and IgE as well.
Kate (33:03):
So it makes it super simple for you to manage. , and , a lot of people don't know this, but you can actually upload lists into event bright to do your, uh, your, , , invites. So a lot of people don't know that there's a lot of different tools and, and they also give a lot of like, you know, send them a reminder two days before, send them a reminder day of, and I always do a, send a reminder 10 minutes before, right? You got 10 minutes scale. My goal, you know, it's so there are so many wonderful tools. Uh, they do take a piece of your ch the change that you have, but that's the only downfall is they will take some of your change.
Tina Marie (33:47):
Yeah. And so you look at your ticket price
Kate (33:48):
And adjust. Yes, no, yes.
Tina Marie (33:51):
What profit you really want to put in your bank account? Exactly.
Kate (33:54):
Exactly.
Tina Marie (33:55):
This is like, if you had a sales person that's out there marketing, you're going to give them a commission. Yeah. That's how I view my utilization in Eventbrite. They are a sales person that's helping me. So they're going to get commission on the sales of the ticket.
Kate (34:07):
Yeah. Yeah. You just need to understand that though. Going in, when I said understand the platforms, you want to make sure you understand what, you know, how much money are you making, you know, at the end of the day. Yeah. Super important. Yeah.
Tina Marie (34:19):
Eyes wide open when you go in. The other thing that we're doing in digital world now is like you said, repurpose the content. So having that as a mindset whenever you're, so I don't just, you know, go live on Facebook or, you know, or an IgE, I have a purpose. I understand. So I'm listening to my client base. What problems are their faith? Are they facing? I'm looking at my market. What are the conversations being had? Because I want to cross populate, you know, if I've got hashtags where people are talking about, like we had the me too movement and black lives matter and things like that. And I have something that is valued in that conversation, I'm going to use those hashtags, but I'm sitting down on outlining what we're doing. And I love that you, your team helps our team do that, is that we're we're for projecting what the month's going to be, what the two months are going to be so that we can have an understanding of how is this digital content going to be delivered to our clients.
Tina Marie (35:16):
And what's the purpose intent. So it's, it's not just, you know, fly by the Cedar pants. It's actually, well thought out strategy strategy. I've seen some influencers or business owners just get onto Facebook, live and talk. There's not really a direct understanding of where are you taking me with this video? Why am I watching you at this moment? What message am I going to be left with here? So understanding the strategy and the intent of yourself producing this digital content, and we're not talking just courses and events that were on stage. This is anytime you get in front of the camera, people are watching now and they want to be led somewhere and given value and a message that they're going to take away and find value in it. Yeah.
Kate (36:04):
I mean, there's different types of digital messaging, right? And we also don't want to forget, there is this thing called the social acts aspect of social media. So yes, there is going to be some content that is going to be more fun or maybe not be a direct sale, which, you know, I don't really ever encourage that sort of content. , you know, so I'm all for call to actions, but as far as the actual content, I think, , you need us at times, keep it light informative. , I think doing promos for your, , upcoming events is super important. So if you know that you have an event to do a video explaining what one will receive on the V with the event, what the benefits are, what they're going to walk away with. , if you have other speakers who they are and why they are part of it.
Kate (37:00):
So doing like promotional videos are important to promote your event as well, and that digital content, , you know, after you're done your event, you can also take that content snippet up and give it out as content. You know, one of the great things is with LinkedIn specifically loves, , YouTube links. You know, LinkedIn's not huge on just dping your video content on there. They would prefer that link is what we've noticed. , so being able to, you know, if you have an a two hour seminar or something, to be able to dice that up a little chunks of content that you can deliver later, I mean, I know Tina Marie, you're great at doing that. You do something you're like, Hey, here's the video, use it, how you want, you know, I mean, that's awesome. So those are all really great, , tools and tactics that you can use when it comes to your virtual event, the leading up creating something. And then the after, uh, being able to, to, to use nuggets of that over time in different areas. Yes. I love repurpose content by the way. Oh, and another thing is you can also run it through a program like Temi and get the transcription of it. And then guess what, now you have yourself a written blog, which is SEO for your website
Tina Marie (38:18):
And, uh, possibly even an ebook, right?
Kate (38:21):
Oh yes. All day. There's
Tina Marie (38:23):
A platform that you've used to take a Temi T E M I, in case you don't know what we're talking about here as a transcription service, there's other ones, but we, I rely on Timmy as well. Yeah, I do Terry fast. , they can push that content into an e-book. Is there a, any type of technology that you would recommend do that for the ebook creation?
Kate (38:44):
Canva? I can do it for you. I mean, I have like designer and things like that. I mean, and I've used it, but it's actually cbersome. I, I, I would say either had go on Fiverr, find somebody that gets wrote one together for you, or, you know, our team creates them in canvas all the time.
Tina Marie (39:02):
That's awesome. And if you don't yet know what Canva is, it's going to be your next eviction. Once you get over there.
Kate (39:08):
I don't think there's any small business owner that does not know what canvas is and if they do not know, then yes, they, yes. Your latest thing, you know, and, and, and guy Kawasaki, who kind of took over canvas many years ago, he is a genius. So I, uh, I follow him religiously. So
Tina Marie (39:32):
There's one that I love that I just love. And they've also made so many updates, it's called word swag, and it's an app word swag. And so it makes the little graphics and you can make videos. And it's just got so many wonderful things. It's like my game, But, , so it's called word swag and it's just, , to make these, and then it can post on your Facebook, Instagram, Twitter, anything like that. And then these are the things that whenever I make them, I send them to you and you,
Kate (40:01):
Yeah. Yeah. I mean, there's so many lovely tools out there now that there should, I mean, there's nobody out there that I would say cannot commit to creating some sort of content. You know, obviously we're talking about, you know, events here and, , you know, having that visual creative is super important for your event. And we didn't even talk about that. So, you know, having flyers, especially if you're, you have an office, , being able to also promote it internally as well, that you're doing a virtual event is important. So, , understanding that creative piece and that visual piece of what's going to get grab people's attention is also really important for your event.
Tina Marie (40:44):
You are full of so much information. What last words for this podcast would you give to the small business owner about moving from live events, into the digital world?
Kate (40:55):
Start it, start doing it, start doing it. Yeah. Even if it's just, , partnering right now, find somebody that you can partner come up with a creative idea. , it's a great way to show that you're an expert too, and that's really going to help propel your business. So I encourage you to get out there and try, , start playing around with some of the technology and then slide into doing an event.
Tina Marie (41:22):
And I also encourage you to reach out and take advantage of that free 30 minutes with Kate, you will learn so much. She's going to dive into your business, dive into your needs, dive into the live events that you've had. How do I move to digital? And you're going to walk away with wonderful takeaways and action steps for you. And if you're like me, you're going to fall in love with Kate. So go to H M consulting.com and find Kate and sign up for that free 30 minute chat with Kate. And then also make one of your favorite podcasts. The eight by Kate and that's E I G H T B Y K a T E eight by Kate. And make that one of your religious things that you do each week to have marketing and this new advancement for your business. This is the new way of being.
Tina Marie (42:05):
If you're needing the courage to dive into digital, Kate's there to help you. Thank you for being our wonderful guest today. It's always a pleasure speaking with you. Thank you, Tina Marie. Thank you. And until next time, everybody, Tina Marie St. CR here, and you can catch more information about us@bonfirecoaching.com as we're here to be in your corner as well to increase your business, your life, your happiness, your joy till next time. Bye bye. That was so energizing. I have takeaways that will help my life. And I'm sure you do too, to get shownotes bonuses gifts for you from our guests and more and over to light your life podcast.com and be sure to bookmark this podcast is one of your favorites. I am Tina Marie St. Cyr, founder of bonfire, coaching and creator of the bonfire method. Thank you so much for being connected. Now, my homework for you smon the courage to let your life a little more and go make progress on your dreams today.